ABOUT US: SWEET SOCK & SNEAKER COMPANY OF NEW YORK
Origin: The idea to design socks in the colors of nature came to me when job applicant showed up for his interview without wearing socks. Overall, he was tanned and handsome and impeccably dressed in blue and white, reminiscent of Ralph Lauren, but suited more for luxuriating on a yacht somewhere in the Caribbean rather than at a financial services firm known for conservative attire and strictures. He was the talk of the office.
Consequently, we began offering allover sublimation socks, and now sneakers, especially for you only when you place your order.
Sublimation transfer printing is a digital printing technology using full-color artwork that works with polyester and polymer-coated material. The images are first printed onto coated heat-resistant transfer paper as a mirror-image of the final design, which is then transferred from the transfer sheet onto the substrate using a heat press. The result of the sublimation transfer process is a nearly permanent, high-resolution, full-color print. Because the dyes are infused into the substrate at the molecular level, rather than applied at a topical level, the prints will not crack, fade or peel from the substrate under normal conditions. The fabric is permanently dyed so it can be washed without damaging the quality of the image.
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